Would you be willing to spend $1.50 to save $200,000 a month?
Have I got a deal for you. Read on.
A ring gear is not a glamorous product. You could go through your entire life not knowing what a ring gear is. But you wouldn’t get very far.
A ring gear changes the direction of power in a moving vehicle. It is in the differential in rear-wheel drive vehicles. If you have a rear-wheel drive car or truck in your garage, you have a ring gear in your garage.
General Motors makes ring gears for its vehicles at its engine plant in Tonawanda, New York. The gears are mechanically pressed with a die — a hot, doughnut-shaped piece of metal goes into the press, 50 tons of pressure is applied, hot ring gear comes out. Voila.
Except at the GM plant a number of years ago, the ring gears were getting stuck in the die.
To prevent the gears from getting stuck, an operator would put a slab of grease on the die. The grease residue solidified, and the die would break.
Each die cost $5,000. The plant was breaking about 10 dies a week.
A $50,000 loss weekly. $200,000 a month. Big problem.
Meanwhile, Austin Scaccia, Associate Administrator for Personnel and Safety at the plant had taken several creative studies classes at SUNY Buffalo State. He began to apply what he learned about creativity at work.
His friend Nathan Bliss was the United Auto Workers Problem Solving Training Coordinator. Nathan became interested in what Austin was sharing with him about creativity. Together, they invited a few SUNY Buffalo State creative studies faculty to train some of the staff. “About 40 people in the plant had been trained when the ring gear problem surfaced.”
Austin and Nate decided to try out their Creative Problem-Solving skills on the ring gear problem.
One day, toward the end of a shift, they gathered together a group of people to tackle the $50,000 problem. They looked for anyone available who had been trained in Creative Problem-Solving, and rounded up 10 people from various departments in the plant. Operators that worked on the presses, maintenance staff, an accountant and a couple of engineers formed the group.
Everyone knew that the ring gear problem was a biggie.
They stated the problem as: “How might we prevent the ring gears from getting stuck in the die?” They started generating ideas. After about 30 ideas one of the operators spoke up.
“You know, we have a sticking problem here. My wife has this vegetable product called PAM™ and when she sprays it on a pan while cooking, the food doesn’t stick to the pan. Why don’t we just spray the dies with PAM™?”
The group laughed, but one of the chemical engineer’s eyes lit up.
“You know, PAM™ probably won’t work. But Penfield Oil #108 and some #10 soap just might stop the sticking.”
This idea sounded like a breakthrough.
They were so excited, they stopped the session. Half of the group went off to find the ingredients for the solution and the other half ran out to the parking lot, jumped into their Chevrolet cars and raced off to the nearest Kmart to get a spray bottle.
Upon returning, they mixed the solution — it cost about 50 cents — into a $1.00 spray bottle. They sprayed the solution onto the die.
The dies stopped breaking. A $1.50 solution saved the plant $50,000 a week. Not a bad investment, right?
So, how long did it take for them to come up with that solution? About 45 minutes.
Why? Because everyone in the group was using Creative Problem-Solving methods.
They deliberately made the connections.
Create in a Flash: A leader’s recipe for breakthrough innovation
Now it's your turn...
Creativity is making connections. How have you made a connection that resulted in a breakthrough in your life?
Let me know in the comments below.
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Previously published editions of Innovation Espresso™:
It Only Takes a Few Minutes to Find the Best Problem
In a research study on “problem construction” researchers instructed half of the study participants to restate the problem in a variety of ways before starting to work. The other half of the participants were instructed to read the problem and immediately solve it. The results?
Roger Firestien featured in University of Chicago’s CareerCast Podcast
Anita Brick of the University of Chicago’s Booth School of Business recently interviewed me on the CareerCast Podcast. Our topic: Beyond the Impasse: How to shift your mindset to create breakthroughs.
Solve the Right Problem the Wrong Way
It is better to solve the right problem the wrong way than it is to solve the wrong problem the right way. Find out why in my new book, Solve the Real Problem.
“… the other half ran out to the parking lot, jumped into their Chevrolet cars and raced off to the nearest Kmart to get a spray bottle.”
How many engineers does it take to buy a spray bottle?
Clever solution. Great story. Well told.
What a great story Roger. Shows the power of creative problem solving and the benefits of training and using a diverse group. It also shows that we find solutions at the intersection of unexpected places when we are focused on the “right question” and open to exploring possibilities.