Inc.: 10 Ways to Foster More Creative Solutions and Breakthrough Discoveries

As a leader, it’s important to embrace creativity within your company — constantly innovating, evolving with your industry and ensuring that your business is set up for long-term success. Ask your team to help develop those ideas. Redefine problems, force connections in areas outside of your comfort zone, and continually practice the Creative Problem Solving process.

Those creative ideas will spark your company’s innovation. As Martin Zwilling wrote in an article for Inc. Magazine, there are 10 basic rules that I outlined in my book “Why Didn’t I Think of That” to increase the quality of creativity within your business.

  1. Record new ideas immediately or you will lose many
  2. Openly ask for new ideas from your team and others
  3. Redefine every problem from multiple perspectives
  4. Look for problem connections to other disciplines
  5. Develop habits that increase creativity
  6. Separate imaginative thinking from judgmental thinking
  7. Evaluate ideas for pluses, potential, and concerns (PPC)
  8. To solve a problem, set a target of at least 40 ideas
  9. Accept that creativity, like any skill, requires practice
  10. Strive to see new problems as new opportunities


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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.

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Why Didn’t I Think of That?

A Personal and Professional Guide to Better Ideas and Decision Making

Why Didn’t I Think of That? is a short story we can all relate to, shedding an eye-opening light on our classic approaches to work and problem solving.

You’ll discover how to innovate on demand, develop more options, and implement ideas that make a difference.

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