TEDx: Not finding a great idea, but solving the right problem

I’ve led over 1,000 Creative Problem Solving sessions over my 40-year career, and only once did what we originally think was the problem actually end up being the one that needed solving. Some questions that we encounter in life only have one right answer: What’s the capital of Poland? Warsaw. What’s 2 + 2? Four. But in reality, we’ll all have to deal with problems that are more complex than that. That’s when it’s crucial to challenge our initial impression of what we think the problem is.

The first step of the Creative Problem Solving process is to clarify the problem, and that’s what I focus on in my TEDx Talk. Two keys to accomplishing this step are to ask creative questions and ask “What’s stopping me?”

“The language we use to describe a problem is going to dictate the kinds of ideas we generate.”


Submit a Comment

Your email address will not be published. Required fields are marked *

Create in a Flash Book

Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.

Purchase a copy

Why Didn't I Think of That

Why Didn’t I Think of That?

A Personal and Professional Guide to Better Ideas and Decision Making

Why Didn’t I Think of That? is a short story we can all relate to, shedding an eye-opening light on our classic approaches to work and problem solving.

You’ll discover how to innovate on demand, develop more options, and implement ideas that make a difference.

Purchase a Copy