Your brainstorming session acts like a warm up.
Instead of just brainstorming through the Creative Problem-Solving process, brainwriting can often help you generate twice as many ideas. That’s why it’s not uncommon to think of 70 ideas in 10 minutes with the two stages.
Create your own nine-box grid for brainwriting with your creative question at the top, and proceed to fill in three ideas before passing the paper along to someone else. Eventually, as boxes four through nine are filled in, everyone has the opportunity to build on another individual’s ideas. As JD Meier writes, “Brainwriting is effectively a process that helps you expand your pool of ideas before you consolidate, contract, and synthesize down to your best ideas.”