Become A Writer Today with Bryan Collins

Forcing connections is really the essence of creativity.

One of my friends, the late Dr. Morris Stein, said  that creativity is the production of something that is novel and useful. Everyone is creative, regardless of where they fall in the “four-C” model, and using forced connections can help with brainstorming ideas outside the box.

From ring gears getting stuck in dies at General Motors to the Pacemaker’s development, forcing connections result from taking “a look at the problem that you’re working on, come up with something completely different, and making a connection from that.”


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Create in a Flash: A leader's recipe for breakthrough innovation

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