Forcing connections is really the essence of creativity.

One of my friends, the late Dr. Morris Stein, said  that creativity is the production of something that is novel and useful. Everyone is creative, regardless of where they fall in the “four-C” model, and using forced connections can help with brainstorming ideas outside the box.

From ring gears getting stuck in dies at General Motors to the Pacemaker’s development, forcing connections result from taking “a look at the problem that you’re working on, come up with something completely different, and making a connection from that.”

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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.