My most recently published book, Create In A Flash, A Leader’s Recipe For Breakthrough Innovation, was reviewed by the Blue Heron Journal and called a “joyful and fun guide to becoming more creative, to building a more innovative culture.” As I wrote, it’s important to invest time identifying the true problem as opposed to coming up with ideas for the wrong problem. That way, ideas can be strung together used forced connections and the best ones surface.

“Crazy as this seems,” the review says, “Firestien promises that by using his approach to creativity, it is possible to generate a hundred ideas in as little as ten minutes, and out of all those bursts, you will see usable gems.”