Blue Heron Journal Book Review

My most recently published book, Create In A Flash, A Leader’s Recipe For Breakthrough Innovation, was reviewed by the Blue Heron Journal and called a “joyful and fun guide to becoming more creative, to building a more innovative culture.” As I wrote, it’s important to invest time identifying the true problem as opposed to coming up with ideas for the wrong problem. That way, ideas can be strung together used forced connections and the best ones surface.

“Crazy as this seems, Firestien promises that by using his approach to creativity, it is possible to generate a hundred ideas in as little as ten minutes, and out of all those bursts, you will see usable gems.”


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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.

Roger will sign your book!