How a box inspired a four trillion-dollar industry

How a box inspired a four trillion-dollar industry

Today container ships move 95% of all manufactured goods around the world. In 2017, more than $4 trillion worth of products moved across the oceans. Today’s global economy doesn’t work without container ships. Putting merchandise in ships started in the third century...
Put the Armor on the Engines

Put the Armor on the Engines

The United States faced countless problems in World War II. One problem was aircraft casualties. When airplanes that had encountered enemy fire returned from missions, the military carefully mapped out where they were damaged. They discovered that most of the damage...
It Only Takes a Few Minutes to Find the Best Problem

It Only Takes a Few Minutes to Find the Best Problem

It is time to visit the creativity research laboratory. In a research study on “problem construction” researchers instructed half of the study participants to restate the problem in a variety of ways before starting to work. The other half of the participants were...
Solve the Right Problem the Wrong Way

Solve the Right Problem the Wrong Way

We have been taught that our initial impression of what we think is the problem really IS the problem. Here are three traps we fall into when it comes to solving problems that are complex, ambiguous, potentially dangerous and need creative ideas. Ready for a quick...