Let’s Create Real Results

Dr. Firestien has worked with top brands, agencies, and organizations

Western New York Economic Development Council Meeting Facilitation wins one billion dollars for Economic Development

Buffalo Billion



Dr. Firestien, serving as an Innovation Consultant, along with alumni of the International Center for Studies in Creativity at SUNY Buffalo State developed and facilitated strategy sessions for the Western New York Economic Development Council.

The strategies for growth and collaboration that resulted from these sessions were used to create a plan that resulted in New York State Governor Andrew Cuomo’s administration awarding Buffalo and Western New York one billion dollars for economic development.

“The support and guidance you provided to the council were invaluable to the success of this transformative process. Your dedication to the initiative was truly impressive and will continue to drive New York forward. I look forward to continuing our work together to make New York the Empire State once again.” Andrew M.Cuomo

$1.50 Solution Solves a $40,000 a Week Problem

General Motors - Dr Roger FirestienAfter attending one of Dr. Roger Firestien’s classes at the International Center for Studies in Creativity at SUNY Buffalo State, Austin Saccia Administrator for Personnel and Safety, facilitated a Creative Problem Solving session with employees at the General Motors Saginaw Division Forge plant in Tonawanda, New York. The employees set their sights on finding a way to prevent the ring gears made at their plant from sticking in and breaking dies during production – a problem that was costing the plant thousands per week. While brainstorming, one teammate suggested using the cooking product PAM to prevent the sticking and another participant quickly built on the idea. The result: Using a $1.00 spray bottle and fifty cents worth of solutions, plant operators now spray the dies before making ring gears to prevent sticking and the plant saves as much as $40,000 weekly.

Nathan Bliss
U.A.W. Problem Solving Training Coordinator, General Motors Saginaw Division Forge Plant

Austin Saccia
Administrator for Personnel and Safety, General Motors Saginaw Division Forge Plant

The Gold Standard of Creativity Training

Clorox - Dr Roger FirestienRoger Firestien is the “Gold Standard” of creativity training. He has changed the way our whole workforce looks at problems. Creativity doesn’t have to be a mystery. Roger Firestien give you practical methods to unleash your creative power.

Lisa M. Lubniewski

Project Manager, R&D Organizational Effectiveness

Develops World Class Products and Saves $1/2 Million a Year

Mead Paper - Dr Roger FirestienWhen first asked by a key customer to supply paper that was 95% bright. Mead said, “We simply can’t do it.” In fact, Mead struggled for years to enhance the brightness of its papers without success. Invigorated by one of Dr. Roger Firestien’s creativity workshops, sponsored by Senior Research Scientist, Dave Newcomer, Mead assembled a team to tackle the problem. The result: the team improved the brightness of Mead’s paper, developed a new world-class line of products superior to any of Mead’s competitors, and came up with a new process that saves more than $1/2 million per year.

Saves $22,000 The First Day After Training

Newsday - Dr Roger FirestienPat Troy, Training Project Manager at Newsday, after attending one of Roger Firestien’s Creative Problem Solving facilitation courses, lead a Creative Problem Solving session for the paper’s production department. The group eventually decided to focus on how to develop a system to check the paper for accuracy before it is released. That afternoon, the production team went back to the composing room and created a comprehensive checklist. By using the list, that very night, the team caught an error in a full-page color advertisement that would have cost $22,000 to fix.

Thirty-Five Hundred People Trained In Creativity

Mazda - Dr Roger FirestienSo far over 3,500 of our people have been trained in the “Breakthrough to New Ideas” seminar Roger developed for us. This program enables our employees to use their creative insights in everyday work activities to fulfill the company’s philosophy of constant improvement, or Kaizen.

Kenneth J. Kumiega
Director, Training and Development

Solves a 77-Year-Old Consumer Complaint Problem

Clorox - Roger Firestien Chemist Mike Fryan once solved a vexing 77-year old consumer problem by using ideas he picked up in a Creative Problem Solving session conducted by Roger Firestien. For more than seven decades scientists at Clorox had tried and failed to fix a glitch that generated more than 50 percent of all consumer complaints on a popular product. Mike and his colleagues spent more than a man-year trying to find their own solutions – until Mike decided to apply a lesson learned in the CPS session and challenged the accepted problem statement. In fifteen minutes he set up a crude experiment which, in two weeks gave him the answer he and the company had pursued for so long.

Breakthrough Creates OFF ® Mosquito Lamp

SC Johnson You’re sitting on your patio on a luscious summer night…crickets are singing, outdoor torches are creating the perfect ambience…and SLAP! Your reverie is zapped short by the mosquito you’ve just had to squash as it went in for the kill on your neck. This was the pesky problem Mike Fryan wanted to solve for customers of his company’s already popular insect repellent products. Obvious solutions weren’t working, but when Mike, Section Manager for Home Cleaning and New Products at S.C. Johnson, participated in Dr. Roger Firestien’s Leading on the Creative Edge seminar, he came away with Creative Problem Solving techniques that led him and his team to a breakthrough. By rephrasing the problem and combining already existing products and technologies in new ways, the new OFF! ® Mosquito Lamp was born. The team’s ongoing efforts to making creativity techniques a way of life have also led to shortened product development cycles and many additional patent filings for S.C. Johnson.

Increases Circulation and Advertising Revenue

Outdoor Life - Dr Roger FirestienWhen Todd Smith took the helm at Outdoor Life magazine the publication boasted a proud heritage… but a troubled bottom line. Prior to his arrival, a failed attempt to reposition the magazine from its traditional hunting and fishing roots to a more general sporting focus had eroded circulation and damaged profits. Using principles of Creative Problem Solving, that employees had learned in one of Dr. Roger Firestien’s seminars, Todd re-energized the magazine and within a year and a half subscriptions rose 30 percent, newsstand sell-through jumped 37 percent, and both circulation and advertising revenue sharply increased.

Amazing -To-Behold Group Synergy

At the United States Treasury we have successfully used Roger’s facilitation services and techniques over a course of the past two-years to facilitate a massive transformation in human resources services delivery. Roger has been instrumental in planning for and ensuring execution of crucial change management activities. His approach brings out the best in class participants, both as individuals as well as through an amazing-to-behold group synergy.

Todd H. Turner
Director, Office of HR Enterprise Solutions
United States Department of the Treasury


Thank You For Making Us a Better Newspaper


Los Angeles Times - Roger FirestienI am very impressed with your approaches to creativity and innovation. The feedback from the Executive Leadership Institute and Leadership Institute for Managers participants and the changes in how they solve problems is exciting and overwhelmingly positive.It was on this track record, that I asked you to facilitate the strategic planning session for the Los Angeles Times senior management team and the company-wide development of our vision. You inspired us!
The processes you introduced, which were fact based yet open enough for us to conceptualize our future, were the most important determinant in our success. The sessions were not “yet another meeting,” rather they were energizing, motivating and fun. Thank you for making us a better newspaper! You are masterful.


Kathryn M. Downing
President and Chief Executive Officer


  • Bell Aerospace Textron
  • Goddard Space Flight Center
  • Moog Aerospace, Inc.
  • NASA
  • Sierra Aerospace Research

Consumer Products / Retail

  • Amway
  • CaterSource 2001 Trade Show
  • Clorox
  • Disney Institute
  • Enterprise Marketing
  • Fisher-Price
  • FTD
  • General Mills
  • Ingram Distribution Group
  • Mead Fine Paper
  • Miller Brewing Company
  • Parke-Davis
  • S.C. Johnson


  • Continuing Education Association of New York
  • Eastern Association of College Auxiliary Services
  • Gannon University
  • Graduate Management Admissions Council
  • Kent State University
  • Lancaster (NY) Central School District
  • National Association of College and University Business Officers (NACUBO)
  • Oregon Coast Community College/Small Business Dev. Center
  • Ryerson University
  • Saint Mary’s University, MN
  • State University of New York
  • Summit Educational Services
  • University of California, San Diego, Medical Center
  • University of Illinois, Champaign-Urbana
  • University of Northern Colorado
  • University of Redlands, CA
  • University of Virginia
  • Utah State University, Software Technology Conference

Financial, Business & Professional Services

  • AchieveGlobal
  • Citicorp
  • Deloitte & Touche LLP
  • E&Y Kenneth Leventhal
  • GE Capital
  • Greater Buffalo Convention and Visitors Bureau
  • HSBC
  • Lockport Savings Bank
  • M Financial Group
  • M&T Bank
  • Marine Midland Bank
  • TRW Canada
  • UBS Financial Services, Inc.

Healthcare-Related Associations

  • American Cancer Society
  • American Dietetic Association
  • Arthritis Foundation
  • Association for Worksite Health Promotion
  • Critical Care Nurses Association
  • Federation of Chiropractic Licensing Boards
  • Group Health Association of America
  • National Association for Health Care Recruitment
  • People, Inc.


  • Army Corp. of Engineers
  • City of Fort Collins
  • Defense Commissary Agency
  • Farm Credit Administration
  • Federal Aviation Administration
  • Federal Executive Institute
  • Federal Prison Industries
  • International Boundary and Water Commission
  • Job Corps
  • National Weather Service
  • National Oceanic and Atmospheric Administration
  • New York State Department of Economic Development
  • New York State Department of Education
  • New York State Department of Labor
  • New York State Governor’s Office of Employee Relations
  • Pennsylvania Housing Finance Agency
  • Social Security Administration
  • United States Agency for International Development
  • United States Air Force
  • United States Army
  • United States Census Bureau
  • United States Department of Agriculture
  • United States Department of Commerce
  • United States Department of Education
  • United States Department of Health and Human Services
  • United States Department of the Interior
  • United States Department of Justice
  • United States Department of Treasury
  • United States Environmental Protection Agency
  • United States Geological Survey
  • United States Postal Service
  • Veterans Administration Leadership
  • White House Conference on Aging

Healthcare / Insurance

  • American Hospital Association
  • Blue Cross/Blue Shield
  • Buffalo General Hospital
  • California Association of Hospitals and Health Systems
  • Candler General Hospital See success story!
  • Corporate Alliance to End Partner Violence
  • Erie Insurance
  • Farmers Insurance Group
  • Foremost Insurance
  • GE Medical Systems
  • Hamot Medical Center
  • Hurley Medical Center
  • Kennedy Memorial Hospital
  • Louisiana Hospital Association
  • Medigroup Central
  • Mercy Hospital Medical Center
  • Missouri Hospital Association
  • New York State Council for the Aging
  • Northern Westchester Hospital Center
  • Pennsylvania Association of Home Health Agencies
  • Saint Vincent Health Center
  • Universal Underwriters Group
  • Upjohn Health Care Services
  • Veterans Administration Hospital

Hotel & Travel

  • Ramada Inns
  • Hilton Hotels
  • Maritz Travel Corporation

Industry / Manufacturing

  • ABB Corporation
  • Carrier Corporation
  • Cummings Sign, Inc.
  • DuPont
  • Eastman Chemical Corp.
  • Ford Motor Company
  • General Motors
  • Idex, Inc.
  • Island Creek Corporation
  • Occidental Chemical
  • Mazda Motors Mfg. (USA)
  • MDS-Nordion
  • Motorola
  • NAPA Auto Parts
  • Saint-Gobain
  • Sherritt, Inc.
  • Tam Ceramics

Information & Communications

  • Ameritech
  • American Movie Classics
  • AT&T
  • Chef Magazine
  • ESPN The Magazine
  • IBM
  • Hartford Courant
  • Kaset International
  • Los Angeles Times
  • Mosby Year Book, Inc
  • Newsday
  • Nortel
  • Northern Telecom, Inc.
  • Salt Water Sportsman
  • TDS Telecom
  • Times-Mirror
  • Times Mirror Magazines
  • National Communications Forum
  • National Geographic Television
  • NewCity Communications
  • Walker Information
  • Ohio Bell
  • Xerox
  • Zenith Data Systems

Natural Resources & Energy

  • Amoco
  • Arco Oil
  • AT Massey Coal
  • Exxon
  • Niagara Mohawk Power Corporation
  • Peco Energy
  • Southern California Edison

Professional Associations

  • American Creativity Association
  • American Consulting Engineers Council
  • American Society of Personnel Administrators
  • American Society for Training and Development
  • American Production and Inventory Control Society
  • Association for Directors of Volunteer Services
  • Association for Management Success
  • Association for Quality and Participation
  • Bank Administration Institute
  • Council for Excellence in Government
  • Council on Hotel, Restaurant, Institutional Education
  • Creative Education Foundation
  • Foodservice Consultants Society International
  • Foodservice Educators Network Internatioal
  • Forging Industry Association
  • The Humor Conference
  • International Management Council
  • Institute for Management Studies
  • Institute of Industrial Engineers
  • Leadership Erie (PA)
  • Leadership Greater Galesburg
  • Maine Safety Council
  • Museum Store Association
  • National Association for Community Leadership
  • National Association of College & University Food Services
  • National Society of Fund Raising Executives
  • New York State Association of Directors of
  • Volunteer Services
  • Ontario Society for Training and Development
  • Personnel Association of Ontario
  • Professional Convention Management Association
  • Phi Kappa Phi Fraternity
  • Philadelphia Area Council for Excellence
  • Public Relations Society of America
  • RULE (Rural Leadership) PA
  • Society for Food Service Management
  • Society for Human Resource Management
  • Software Technology Conference 2000
  • Toastmasters
  • United Way
  • Urban Land Institute
  • Young Presidents’ Organization

Organizations / Institutions

  • 28th Annual Symposium on Crime Laboratory Development
  • Creative Associates, Inc.
  • Diocese of North East Pennsylvania
  • Lutheran Church/Missouri Synod, Eastern District
  • The Brookings Institute
  • South Central Conference/United Church of Christ
  • The Salvation Army

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Get in Touch

Address: P.O. Box 615, Williamsville, NY 14231
Phone: (716) 631-3564
Email: Roger [at] RogerFirestien.com

Copyright © 2018, Dr. Roger Firestien. All rights reserved • 716-631-3564