Get Down To Business with Shalom Klein

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One example that I describe in “Why Didn’t I Think of That,” my first book, tells the story of the Big Black and White Company. They have time-honored traditions, doing things the way they’ve always done them. And then there’s another company that enters the scene, this one called the Color Company, and they’re filled with fresh ideas and innovation. The Big Black and White Company is stymied.

The purpose of that book is to both look at items that get in the way of our creativity and items that help it — such as deferring judgement and asking creative questions — as part of 10 methods that help people become more innovative.

As I discussed in an episode of “Get Down To Business” with Shalom Klein, asking questions that contain “what might” or “how to” phrases will spark the process of figuring out what the problem is.

“Just phrasing a question in that way changes the whole energy, and it sends a message to the brain that says, ‘Go search for those ideas’ … It diffuses difficult conversations. It lowers judgement.”



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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.

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