Global Banking & Finance: Are you a fighter or a freezer?

The “4 Fs” of surviving danger.

Just like human brains mobilize and fight an enemy using the fight, flight or freeze response, organizations do the same. When they encounter dangerous situations, like trying to survive a global pandemic, they can respond by either fighting the situation, fleeing from the situation, or freezing and waiting for the situation to pass.

I would like to propose a fourth strategy for organizations to deal with a danger like the pandemic: It is the fourth “F,” the farm response where organizations pivot and get creative.

“The farmers were ready. They used their resources and were not afraid to optimize them in a rapidly changing and volatile environment,” as I wrote in a guest post for Global Banking & Finance Review. “Farmers live with constantly changing weather conditions and market prices and are accustomed to rapid change.”

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  1. dublaj

    You made several good points there. I did a search on the subject matter and found a good number of persons will go along with with your blog. Alis Troy Bail

  2. yabanci

    There is so many ways to think outside the box I love your ideas how fun! Corrine Karney Vtarj


    Howdy! Do you use Twitter? I’d like to follow you if that would be okay.

    I’m definitely enjoying your blog and look forward to new posts.


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