We are all creative, and we create in different and valuable ways.

From dive-by birthday parties and virtual celebrations to driveway concerts and late-night talk shows hosted from home, the coronavirus pandemic has forced us all to be more creative in our everyday lives. We’re experiencing a paradigm shift, meaning that there’s a “fundamental change in the basic concepts and experimental practices of a scientific discipline.”

And yes, that’s everyone. Not just business leaders. Not just artists. The four C’s of creativity reaffirm that all of us are creative, regardless of our status or position.

“This pandemic has shown us what I have been telling people for 40 years.”

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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.