Innovation is a conscious choice. You can choose to do things the way you have always done them before. Or you can think innovatively.

If you don’t think that constant innovation is vital, “then you better hope that your competition thinks the same,” said Roger Firestien.

Firestien is president of Innovation Resources and a senior faculty and associate professor for Applied Imagination at SUNY Buffalo State.

The organizations that will thrive over time are not the ones with the deepest pockets, he said, “but the ones that unleash and apply the creativity of their entire workforce.”

Read the rest of the article!