It’s not broken. Just read the directions.

by | Jan 19, 2023

Excerpted from my upcoming book on problem-finding, a comical lesson in the importance of a pause in the face of a problem to consider the details before jumping to action.

Several years ago I bought a drill press for an artist friend of mine. A drill press is an electric drill mounted on a base. Because the drill is on a base and not handheld, it allows the operator to set the precise depth, angle and width of each hole. My friend was drilling holes in wooden blocks for an exhibit she was working on. The drill press made her work easier, quicker and more accurate than a hand held drill.

After we assembled the drill press, we noticed that there was a wonderful little work light that would shine directly on the point where the drill bit contacts the wood. We were delighted. This would make it easier to see exactly where to drill the hole.

We plugged in the drill and flipped the light switch. Nothing. It was BROKEN!

We quickly determined that this brand new drill must have been shipped with a defective light. We took off the housing around the light to see if we could get to it, because we knew we were going to have to replace that light bulb.

Fast forward 30 minutes; we had removed several pieces of this brand new drill. We even called the store to see if they had lightbulbs in stock.

Then I noticed a battery in the packing materials.

Then I looked closer at the directions.

Then we found the battery compartment for the work light.

The work light was powered by a battery and not by the electrical power that powered the drill. There was nothing wrong with the lightbulb. In our haste, we didn’t look closely at the directions. Battery inserted. Switch flipped. Voila, the light is on.

We were solving the wrong problem. A problem that didn’t even exist.

We had defined the problem with the light as a broken bulb. And we were sure of it.

The real problem was that we didn’t read the directions to learn that the bulb was powered by a separate battery. Reading the directions that came with the drill solved this problem. It pays to look for all of the details.

Looking for all of the details is one of four mindsets that I explore in my new book, Solve the Real Problem. Discover how to consciously change your mindset so you can find the best problem to solve – not just a symptom.

We are making great progress on Solve the Real Problem. It will be released in a few months!

Here is a link to pre-order. Thanks for reading!

About Dr. Roger Firestien

Dr. Roger Firestien has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations, hospitals, and religious institutions.

Roger has written seven books and hundreds of articles on the creative process. His books include Why didn’t I think of that? and Create in a Flash. His latest book, Solve the REAL problem is available as an audiobook on Amazon.

Subscribe to Roger's Email List

Sign up for a dose of creativity tools, stories, and inspiration to ignite innovation, brought to you by Dr. Roger Firestien. Just the good stuff, once per month.

Get in Touch

(716) 631-3564 | [email protected]

Books by Roger Firestien

Why Didn’t I Think of That?

A short story shedding an eye-opening light on our classic approaches to work and problem solving.

Create in a Flash

A book for leaders who know that to grow their organizations, they need to generate ideas and solutions on demand.

Solve the Real Problem

Redefining the problem saved thousands of heart attack victims, and saved the airlines over a billion dollars. Learn the simple approach for yourself.

Watch my TedX Talk

In my new TEDx talk, I share the go-to method I use to unlock ideas when inspiration runs dry.

How Roger Can Help:

Learn More / Register Now For Roger’s Course

MASTERING YOUR CREATIVITY:
DISCOVERING BREAKTHROUGH SOLUTIONS FAST

Through a series of structured learning experiences, you will learn to become deliberately creative and build your skills to lead innovation teams in your organization. You will be instructed by Dr. Roger Firestien who has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations and religious institutions.

Breakthrough Labs

Discover the real problems facing your organization and then generate hundreds of ideas for solving those problems with the Breakthrough Lab.

On-Demand Videos

You and your team are now only a click away from Dr. Firestien’s help to find the solution to any challenge with his nine-part video series on the OpenSesame Learning platform. Watch a trailer and learn more.

Related Articles

Trapped in the Window Seat. Be Here Now?

Trapped in the Window Seat. Be Here Now?

In the May edition of Innovation Espresso®, Pull Up the Window Shades - You're Seven Miles High, I described a flight from my home in Buffalo to our family farm in northern Colorado. I lamented the fact that most passengers kept their window shades down—sometimes for...

Searching for Your Epiphany

Searching for Your Epiphany

Last month, I attended the Creative Problem-Solving Institute (CPSI). It is an annual creativity conference that has been going on since 1955. I have been participating in and leading sessions at the conference since the early 1980s. This year, one of the sessions I...

Jousting with Ghosts

Jousting with Ghosts

At least once a month, I have a two-hour Zoom call with my colleague and friend, Dr. Laree Kiely. We call it our “church.” Laree is in Northern California. I’m in Buffalo, NY. Laree and I met more than 30 years ago when we were both teaching at a leadership conference...

Pull Up the Window Shades — You’re Seven Miles High

Pull Up the Window Shades — You’re Seven Miles High

View of the Rocky Mountains from the Sky Deck at Sunset.If you’ve flown recently, you may have noticed something curious: more and more passengers keep the window shades down—sometimes for the entire flight. That happened to me on a recent trip from Buffalo to Denver....

How Staying Curious After 70 Unlocks Innovation Most Companies Miss

How Staying Curious After 70 Unlocks Innovation Most Companies Miss

I turned 70 on Thanksgiving Day last year. I did all the things you’re supposed to do at this age:☑ Had my annual physical☑ Saw my cardiologist☑ Met with my financial planner☑ Checked in with my estate attorney to make sure my will and trust were in order☑ And I...

Straight from the Heart

Straight from the Heart

A year ago, I realized I’d stopped writing what truly mattered. My words were polished, but hollow — built for the algorithm, not the reader. Here’s the story of how I rediscovered my creative voice.

Walking with the Soul of My Family’s Land

Walking with the Soul of My Family’s Land

Photo credit: Judith FirestienSince January, I’ve been splitting my time between my home in Buffalo, New York, and our family farm near Greeley, Colorado. Not long ago, I wandered out onto the 130 acres that my father once farmed, owned, and ultimately sold—land that...

Echoes after the Encore

Echoes after the Encore

Bobby Lebel is a world-class musician. He began playing guitar at the age of nine and has never stopped. In 1998, he was inducted into the Buffalo, New York Music Hall of Fame, the same year Buffalo native Harold Arlen, composer of “Somewhere Over The Rainbow”, “It’s...

Subscribe to Innovation Espresso®

Name
After you click submit, please check your email for a confirmation of your subscription. Thank you!