Dr. Roger Firestien has trained more people to lead the creative process than anyone else in the world.

Innovation Consultant

Creative Problem Solving Facilitator

Keynote Speaker

College Professor


You can learn to be creative.

You can learn to innovate on demand.

To do that… 

You don't need a motivational speaker
You don't need days of corporate innovation training
You don’t need self-proclaimed thought leaders loading you up with a bunch of innovation jargon that doesn’t work on the job.
You don’t need complicated creativity books and videos.
You don’t need lots of off-the-wall ideas.

Surprised? Because creativity isn’t just coming with a new idea, it is solving the right problem.

What if there was a method that had a proven track record for uncovering the right problem to solve and then generating valuable ideas that you will actually implement?

Enter Dr. Roger Firestien.

With 40 years as a university professor teaching Creative Problem-Solving, an innovation consultant with presentations to more than 600 organizations, a Breakthrough Lab facilitator, an executive producer of online innovation programs, an author of more than 100 articles and seven books on creativity and innovation, Roger’s work has been used in all aspects of life.

Helping Clorox solve a 77-year-old problem in 15 minutes,
Training General Motors employees to use Creative Problem-Solving to find a way to save $50,000 a week in their manufacturing process.
Designing planning meetings to help the Western New York community secure one billion dollars for economic development.
Teaching Mazda employee’s quality and creativity principles that saved millions of dollars in automobile manufacturing.
Guiding St. Joseph University Parish in Buffalo, New York to create their vision for the future.
Teaching University at Buffalo medical students to ask creative questions to improve diagnosis to save lives.
Now, just imagine what would happen if the next time you came across a tough problem in any aspect of your life you knew exactly how to go about solving that problem. And imagine that you trusted the process because you had practiced it and used it successfully—Imagine the amazing things you could create.
Dr. Roger Firestien

Dr. Roger Firestien


Dr. Roger Firestien has presented programs on innovation to over 600 organizations around the world including: fortune 500 corporations, government agencies, universities, associations and churches.

Roger has written seven books and hundreds of articles on the creative process.

Dr. Firestien is Associate Professor Emeritus at the Center for Applied Imagination at Buffalo State University, President of Innovation Resources, Inc. a founding member of the Buffalo Society for Creativity in Medical Education and guest lectures at the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, NY.

The Gold Standard of Creativity



trained to use Creative Problem-Solving to produce unprecedented results. Including: AT&T, Clorox, Disney, The Los Angeles Times, Farmers Insurance, General Electric and General Mills

Years of Experience

teaching, training, facilitating , researching, writing, creating, collaborating

Educational Works

including published books, articles, webinars and video programs. His expert views have been reported in Forbes, INC., Investor’s Business Daily, Entrepreneur, Fast Company and The New York Times.

Let’s Create A Connection

Send an email to Roger with questions and your comments.