Listen to “ME: Roger L. Firestien, PhD – Evolution Through Innovation and Creative Thinking” on Spreaker.

Despite people believing that only the eminent creators are creative, I explain to Gwilda Wiyaka that everyone has the ability to be creative through the 4-C model demonstrates. When facing undefined, real-world problems as opposed to traditional questions with straightforward answers, the need to ignite that creative spark from an early age arises — a spark that thrives when problems can be redefined.

These creative ideas often surface when individuals are doing routine tasks such as falling asleep, driving or mowing the lawn. “If you’re working on a particular problem, put it on the back-burner and be ready for that idea to surface while you’re doing dishes, while you’re doing something else.”