The key to creativity is solving the right problem.

As a leader, it’s important to challenge your first impression of what you think is the problem. Don’t generate ideas first. Instead, wait until you have clearly identified the best problem to solve. And the best way to arrive at those solutions is by asking creative questions, which I wrote about in a post for ExecuNet.

When attempting to generate creative questions, use these four guiding principles:

  1. Defer judgment
  2. Strive for quantity
  3. Seek wild and unusual questions
  4. Combine and build on other questions
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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.