The results are in! Thanks to all of you who entered the contest to choose a tagline for my upcoming book.

As you can see in the polling results below, the clear choice of the 135 people who voted was: Create in a Flash: A leader’s recipe for breakthrough innovation.

Poll

Book title:
Create in a Flash: A leader’s recipe for remarkable innovation
9%
12
Create in a Flash: A leader’s recipe for breakthrough innovation
56%
75
Create in a Flash: A leader’s recipe for brilliant innovation
22%
30
Create in a Flash: A leader’s recipe for revolutionary innovation
13%
18

However, I received some interesting comments from several of you who voted.

Kevin Davey, award-winning futures trader from Cleveland, Ohio said, “I voted, but I honestly think “Get that Hippo Out of the Bathtub – A recipe for breakthrough innovation” is better. The whole hippo thing got me interested!”

My dear friend and former publicist Paddy O’Neil replied, “How about something MORE creative than “Create in a Flash?””  And several of you told me that you didn’t vote because you didn’t like the word “recipe” in all of the taglines.

So, let’s have another vote.

This time you have three choices.

#1  Get that Hippo Out of My Tub: A leader’s guide to breakthrough innovation
#2  Create in a Flash:  A leader’s recipe for breakthrough innovation

The third choice is up to you.

I have included a space where you can write-in your suggestion for the title of the book.

So please, let the creativity fly! Send me your best idea for the book title.  If we use your title, I will pay you a whopping $100 and you will receive credit for naming the book inside the front cover. You will also get three free books.

So, please vote! Give me your ideas. And, watch for the next edition of Innovation Espresso™  for the results.

Please note that voting will be closing on March 4th, 2019

Polling has closed. Thank you to everyone who responded.

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8 Comments

  1. Clarice Otminski

    The comment box does not have an asterisk, yet it requires me to make a comment if left blank after I click submit.
    I like the hippo title much better, but perhaps “Creative” Innovation would reinforce “Creative Problem Solving” brand more than “breakthrough.” (Some may feel it’s redundant.) Cheers!

    Reply
  2. miriam

    Hi Roger! When I do this similar activity with my CRS 205 students, it’s an elephant vs. a hippo! I start out with real photos of my trip to Africa that i took with Sue then I put the slide that says “Suspend your disbelief!” Then, I tell the story of how I fell in love w/elephants because of the trip, went to the Zoo because I missed them, and lo and behold…..an elephant followed me home! Next slide is a semi-realistic elephant in a lovely clawfoot bathtub! Then I launch into the exercise- the teams need to help me get the darn elephant out of the tub! The college kids have fun because I’ve already warmed them up with the story then gave them “permission” to “Suspend their disbelief”! It’s always a REALLY successful brainstorming exercise that i always do with at least 4 teams. The teams end up all reading off their ideas, and everyone crosses out any repeat ideas, leaving only the Original ideas at the end. It’s a super way of illustrating Fluency, Flexibility, Elaboration, and Originality. Surprisingly, it becomes an excellent example of Elaboration because of the excellent debate on how certain details make the idea different enough to count it as a new vs. repeat idea!

    Reply
  3. Phil

    Couple ideas.
    Create to innovate. A guide to transformative leadership.

    Creative empowerment. A leaders guide to transformational innovation.

    Creative empowerment. On becoming an innovative leader in today’s market.

    Creative empowerment. On becoming innovative for today’s leaders.

    Reply
  4. Black Panther

    Creativity: your sustainable resource!

    Reply
  5. Sherri Peterson

    Hi Professor Firestien,

    How about making words that can be created from the word ‘create’, seemingly fall from the title ‘crrre A A A T E !!,’
    i.e., aRt, TrEe, raTe, aTe, CaRe….and your msg is simply, A Leader’s guide to ‘Bringing Life to the Illusion’

    Reply
  6. Laura DelPrato

    Hi Roger!

    Love this collaborative way of naming your book. I would like to submit the idea of “Creative Leadership: How to Invite Innovation into Your Corporate Culture”

    Your other titles seem to target leaders, where I think a slight change could also attract aspiring leaders and/or people who don’t identify as leaders… YET. Just a thought 🙂

    Looking forward to the results!
    Laura
    Laura DelPrato

    Reply
  7. Laura DelPrato

    Hi Roger!

    I wasn’t sure how the form worked so I’m resubmitting in case my previous submission did not go through. I love this collaborative way of naming your book! What a great way to also generate potential reader interest.

    Your other titles seem to target leaders, so I am suggesting the title “Creative Leadership: How to Invite Innovation into Your Corporate Culture”. I think this title might attract aspiring leaders and/or people who don’t identify as leaders… YET.

    Looking forward to the results!

    Laura
    Laura DelPrato

    Reply
  8. Kobus Neethling

    Hi Roger I like the hippo title but was wondering how the unpacking of the title will change if you replaced your hippo with an elephant, or giraffe or lion or orangutan or or or — Africa can keep you creatively busy for many years
    Cheers
    Kobus Neethling

    Reply

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