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by | Jan 15, 2019

Help me name my new book.

I will be releasing my latest book, Create in a Flash later this year.

Create in a Flash is for leaders who realize that in order to grow they need to create new ideas on demand.

Unlike other creativity books that load you up with cute tricks that don’t work on the job, Create in a Flash is based on my 40 years of experience helping companies unleash the creativity of their workforce, including Clorox, The Los Angeles Times, US Department of the Treasury, Farmers Insurance, SC Johnson, Mazda, NASA and over 600 other corporations, government agencies, universities, associations and churches.

This book will teach readers how to apply the most dependable creativity tools to solve 95% of the challenges they might face.

The methods presented in Create in a Flash will equip you to:

  • discover how to focus on the right problem so that you don’t spend thousands of dollars and hundreds of hours solving the WRONG problem.
  • experience how to consistently create ideas to make your company recession and competition proof.
  • become deliberately creative so that you can solve ANY problem that confronts you or your organization.
  • be inspired by people who have continued to be creative as they age.
  • never say, “I am not creative” again.

The recipe for deliberate creativity is simple. It is FREE. It requires little training. When folks learn how to take control of their creative ability, they never see the world the same again – guaranteed. And I am so excited to share this work with you and bookstores across the country

The book will be an easy, engaging read with colorful illustrations throughout and short, bite-sized chapters.

To accompany the book, we are creating videos the reader will be able to access. In these videos I will demonstrate specific creativity techniques like Highlighting, Pluses, Potentials and Concerns and Forced Connections with a group.

Now, here is my dilemma. Currently, the book has four tag line possibilities and I need your help deciding which one to use.

Enter, the Create In a Flash Tagline Competition.

How to play?

Review the taglines at the end of this message. Please vote for the one that is most appealing to you and that would get you to pick up the book and buy it. That’s it!

The first 15 people who respond will get a free autographed copy of the book when it is released later this year. Everyone who responds will receive a 25% discount on the book.

Below are working versions of the book cover (it may look different at publication) with four different taglines. Please vote for only one.

The Results:



Book title:
Create in a Flash: A leader’s recipe for remarkable innovation
Create in a Flash: A leader’s recipe for breakthrough innovation
Create in a Flash: A leader’s recipe for brilliant innovation
Create in a Flash: A leader’s recipe for revolutionary innovation

Voting is now closed. 

Thank you! I will announce the results in the next edition of Innovation Espresso.

Have a great new year!

Start a Conversation on Facebook:

conversations so far.


  1. Robert Frantz

    I liked the way you put it in your email:

    Create in a Flash: A leader’s recipe for innovation on demand

  2. Glen Shirey

    Innovation should be revolutionary otherwise it’s not an innovation. How could it be any other tagline than revolutionary?

  3. Tami Jo Smith

    Breakthrough just flows better than the others…


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Get The Book

Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.