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Dr. Roger Firestien’s Newsletter: Innovation Espresso®

One free guide each month. Better ideas for profit guaranteed.

The Latest

Trapped in the Window Seat. Be Here Now?

In the May edition of Innovation Espresso®, Pull Up the Window Shades - You're Seven Miles High, I described a flight from my home in Buffalo to our family farm in northern Colorado. I lamented the fact that most passengers kept their window shades down—sometimes for...
What is Divergent Thinking?

What is Divergent Thinking?

Divergent thinking is a way of thinking used to generate creative ideas by exploring many possible solutions. Learn more about divergent thinking and how it applies to the creative process.

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Brainstorming Versus Creative Problem-Solving

Brainstorming Versus Creative Problem-Solving

Creative Problem-Solving is NOT Brainstorming It's a common misconception that brainstorming and Creative Problem-Solving (CPS) are the same. They are not. While brainstorming is a technique for generating ideas, CPS is a comprehensive process for solving problems.A...

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Innovation Can’t be “Managed”

Innovation Can’t be “Managed”

During my 47 years in the creativity, innovation, and organizational development business, I have only seen a few formal systems for “managing” innovation that have actually worked. Think about it, even if you are the leader in your organization, you have absolutely...

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Smokestacks equal soot. Soot is black.

Smokestacks equal soot. Soot is black.

DuPont makes a countertop product called Corian® — you may have some in your kitchen at home. It’s known for a stone-like finish and performance, but higher durability and longevity than natural countertop products. Corian is made by robotic machines in a big factory....

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Take Five Minutes: Solve the Real Problem

Take Five Minutes: Solve the Real Problem

Imagine this: An imminent disaster threatens the planet, and you only have one hour to save it. How would you spend your time? Einstein was asked that very question. “I would spend the first 55 minutes identifying the problem,” Einstein said, “and the last five...

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You get to see me cry

You get to see me cry

It was wonderful to host over 125 people at the Seneca One Tower in downtown Buffalo, NY on September 21 for the launch of my latest book, Solve the Real Problem. My talk was recorded. I got a little choked up when I thanked the art director Cassandra Ott and the...

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How a box inspired a four trillion-dollar industry

How a box inspired a four trillion-dollar industry

Today container ships move 95% of all manufactured goods around the world. In 2017, more than $4 trillion worth of products moved across the oceans. Today’s global economy doesn’t work without container ships. Putting merchandise in ships started in the third century...

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