Many brainstorming sessions are mislabeled.

Just as sports teams, musicians and and many other professionals practice before they perform, the same must happen with creative thinking. Otherwise, brainstorming sessions simply turn into discussions and breakthrough ideas are either missed or overlooked altogether. Three reasons why they fail are that most teams don’t follow the directions, creativity requires practice and the problem isn’t well-defined.

In a guest post for Training Industry, I highlight different methods that can fix brainstorming sessions and avoid mislabeling. “Not only will you generate more innovative ideas in a short period of time, but your team will have fun doing it.”

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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.