Many brainstorming sessions are mislabeled.
Just as sports teams, musicians and and many other professionals practice before they perform, the same must happen with creative thinking. Otherwise, brainstorming sessions simply turn into discussions and breakthrough ideas are either missed or overlooked altogether. Three reasons why they fail are that most teams don’t follow the directions, creativity requires practice and the problem isn’t well-defined.
In a guest post for Training Industry, I highlight different methods that can fix brainstorming sessions and avoid mislabeling. “Not only will you generate more innovative ideas in a short period of time, but your team will have fun doing it.”