Invest the time identifying the true problem.

If you want to brainstorm creative solutions, it’s important to ask creative questions and redefine the problem that you want to solve. You’ll save time by not working on the wrong problems and, by adjusting the question along the way, you’ll be able to pivot in new directions as needed — igniting new creative thoughts along the way.

In his article, JD Meier highlights my process of divergent and convergent thinking — the act of generating and consolidating ideas. When attempting to generate these creative questions, I recommend using these four guidelines to help:

  1. Defer judgment
  2. Strive for quantity
  3. Seek wild and unusual questions
  4. Combine and build on other questions

 

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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.