Invest the time identifying the true problem.

If you want to brainstorm creative solutions, it’s important to ask creative questions and redefine the problem that you want to solve. You’ll save time by not working on the wrong problems and, by adjusting the question along the way, you’ll be able to pivot in new directions as needed — igniting new creative thoughts along the way.

In an article by JD Meier, he highlights my process of divergent and convergent thinking — the act of generating and consolidating ideas. When attempting to generate these creative questions, I recommend using these four guidelines to help:

  1. Defer judgment
  2. Strive for quantity
  3. Seek wild and unusual questions
  4. Combine and build on other questions