Listen to “Roger Firestien – Create In A Flash” on Spreaker.

Regardless of where an individual falls in the 4-C model of creativity, I explain to Bill Horan that anyone can develop a creative personality and demonstrate some form of creativity. Stress comes with a perceived lack of options — and typically happens when working with one or two ideas — but that creative personality will in turn give you more options to work with. That’s why you need to defer judgement and generate close to 30 ideas to work with.

For leaders trying to exhibit creative behavior, don’t immediately reject ideas when someone approaches you with one. “When someone presents them with a challenge, they don’t shut the challenge down. They open it up, and they ask questions that encourage more creative thinking around it.”

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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.