Creativity is a strategic business weapon. The companies that will survive and thrive will not be the ones with the deepest pockets, but the ones that can utilize the creativity of their workforce. This article explores a model for unleashing creativity in organizations, illustrates the vital link between quality and creativity, and introduces creative problem-solving, a method to help individuals and organizations become deliberately creative. It also illustrates the benefits of successfully applying creative problem-solving in organizations and provides recommendations for those who want to embark on any type of change program.

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Create in a Flash: A leader's recipe for breakthrough innovation

Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is for leaders who know that in order to grow their organizations, they need to generate ideas and solutions on demand. With Flash, you’ll learn the recipe, why it works, and how to use it to be more effective and innovative in life and at work.