Find out what really causes a heart attack. It’s not what you think.

by Roger Firestien | Feb 16, 2022

Do you want creative ideas? Then you need to ask the right questions.

In one of my new online courses To Get Better Ideas, Solve the Real Problem, learn how the language you use to describe a problem will determine whether you solve the actual problem or just a symptom.

In this lesson find out how redefining the problem led to a breakthrough that has saved countless numbers of people from dying of heart attacks.

Over the last year videographer, Dan Richardson and I have produced a nine-part series on innovation that is now on the OpenSesame eLearning platform.

In each short course, we use real-life examples from business, medicine, education, agriculture, product development, and nature. These lessons are sophisticated enough for the “C” suite yet practical enough for front-line workers.

Each lesson includes a 5-to-7-minute video and an “Extend Your Learning” component to help you innovate on demand.

Take a look at this 3-minute clip and find out what really causes heart attacks.

Watch this 3-Minute Video

Check out the 9-part video course

About Dr. Roger Firestien

Dr. Roger Firestien has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations, hospitals, and religious institutions.

Roger has written seven books and hundreds of articles on the creative process. His books include Why didn’t I think of that? and Create in a Flash. His latest book, Solve the REAL problem is available as an audiobook on Amazon.

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(716) 631-3564 | [email protected]

Books by Roger Firestien

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Why Didn’t I Think of That?

A short story shedding an eye-opening light on our classic approaches to work and problem solving.

Learn More

Create in a Flash

A book for leaders who know that to grow their organizations, they need to generate ideas and solutions on demand.

Learn More

Solve the Real Problem

Redefining the problem saved thousands of heart attack victims, and saved the airlines over a billion dollars. Learn the simple approach for yourself.

Learn More

Watch my TedX Talk

In my new TEDx talk, I share the go-to method I use to unlock ideas when inspiration runs dry.

How Roger Can Help:

Keynotes by Roger Firestien

Unleash the power of your creativity

You want everyone in our organization to know how to turn on their creativity at will instead of just waiting for new ideas to “happen.”

Roger’s interactive and inspiring keynote addresses will do exactly that.

Learn more about Roger's keynotes

Breakthrough Labs

Discover the real problems facing your organization and then generate hundreds of ideas for solving those problems with the Breakthrough Lab.

Breakthrough Labs

On-Demand Videos

You and your team are now only a click away from Dr. Firestien’s help to find the solution to any challenge with his nine-part video series on the OpenSesame Learning platform. Watch a trailer and learn more.

View a Sample Video

Trapped in the Window Seat. Be Here Now?

In the May edition of Innovation Espresso®, Pull Up the Window Shades - You're Seven Miles High, I described a flight from my home in Buffalo to our family farm in northern Colorado. I lamented the fact that most passengers kept their window shades down—sometimes for...

Searching for Your Epiphany

Last month, I attended the Creative Problem-Solving Institute (CPSI). It is an annual creativity conference that has been going on since 1955. I have been participating in and leading sessions at the conference since the early 1980s. This year, one of the sessions I...

Jousting with Ghosts

At least once a month, I have a two-hour Zoom call with my colleague and friend, Dr. Laree Kiely. We call it our “church.” Laree is in Northern California. I’m in Buffalo, NY. Laree and I met more than 30 years ago when we were both teaching at a leadership conference...

Pull Up the Window Shades — You’re Seven Miles High

View of the Rocky Mountains from the Sky Deck at Sunset.If you’ve flown recently, you may have noticed something curious: more and more passengers keep the window shades down—sometimes for the entire flight. That happened to me on a recent trip from Buffalo to Denver....

Where Do You Flow?

When was the last time you completely lost track of time?

How Staying Curious After 70 Unlocks Innovation Most Companies Miss

I turned 70 on Thanksgiving Day last year. I did all the things you’re supposed to do at this age:☑ Had my annual physical☑ Saw my cardiologist☑ Met with my financial planner☑ Checked in with my estate attorney to make sure my will and trust were in order☑ And I...

Straight from the Heart

A year ago, I realized I’d stopped writing what truly mattered. My words were polished, but hollow — built for the algorithm, not the reader. Here’s the story of how I rediscovered my creative voice.

The Daily Habit That Sharpens the Creative Thinking Your Team Needs

Discover how creating a simple morning ritual can transform your day. From the Skydeck in Colorado to a quiet pond in Buffalo, Roger Firestien shares how intentional practices boost clarity, creativity, and focus.

Walking with the Soul of My Family’s Land

Photo credit: Judith FirestienSince January, I’ve been splitting my time between my home in Buffalo, New York, and our family farm near Greeley, Colorado. Not long ago, I wandered out onto the 130 acres that my father once farmed, owned, and ultimately sold—land that...

Echoes after the Encore

Bobby Lebel is a world-class musician. He began playing guitar at the age of nine and has never stopped. In 1998, he was inducted into the Buffalo, New York Music Hall of Fame, the same year Buffalo native Harold Arlen, composer of “Somewhere Over The Rainbow”, “It’s...

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Find out what really causes a heart attack. It’s not what you think.