Find out what really causes a heart attack. It’s not what you think.

by | Feb 16, 2022 | Blog, Videos Callout | 0 comments

Do you want creative ideas? Then you need to ask the right questions.

In one of my new online courses To Get Better Ideas, Solve the Real Problem, learn how the language you use to describe a problem will determine whether you solve the actual problem or just a symptom.

In this lesson find out how redefining the problem led to a breakthrough that has saved countless numbers of people from dying of heart attacks.

Over the last year videographer, Dan Richardson and I have produced a nine-part series on innovation that is now on the OpenSesame eLearning platform.

In each short course, we use real-life examples from business, medicine, education, agriculture, product development, and nature. These lessons are sophisticated enough for the “C” suite yet practical enough for front-line workers.

Each lesson includes a 5-to-7-minute video and an “Extend Your Learning” component to help you innovate on demand.

Take a look at this 3-minute clip and find out what really causes heart attacks.


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Through a series of structured learning experiences, you will learn to become deliberately creative and build your skills to lead innovation teams in your organization. You will be instructed by Dr. Roger Firestien who has presented programs on innovation to over 600 organizations around the world including: fortune 500 corporations, government agencies, universities, associations and religious institutions.