Every organization has problems that need solving. But often, the problem that’s ultimately solved isn’t the one they initially thought. That’s why it’s important to redefine the problem, and recognize that challenges sometimes take a while to fix — there aren’t immediate solutions.
I talked about that, the Creative Problem Solving process, my book Create in a Flash, and more with John Szablewski in his podcast titled “Why Bother?” Creativity has never been more important, and everyone — yes, everyone — can be creative.
“People value innovation, but they don’t know about this creativity stuff. That’s like saying I want to bake a cake, but don’t know about the flour.”