You get to see me cry

by | Oct 10, 2023

It was wonderful to host over 125 people at the Seneca One Tower in downtown Buffalo, NY on September 21 for the launch of my latest book, Solve the Real Problem.

My talk was recorded.

I got a little choked up when I thanked the art director Cassandra Ott and the editor Heather Lazickas. I really got teary eyed, when I told the audience that the book was dedicated to my daughter, Maria Roell, MD.

Here is a link to the Solve the Real Problem Book launch. I hope you enjoy it.

How a box inspired a four trillion-dollar industry

Big News!

Next year I will again be offering my new course Applied Creative Problem-Solving.

Here is how Joe Fox, President of TrainSMART Personal Fitness describes the course.

“I am taking a certification course where I’m learning how to create on-demand using a process that is simple, well-researched, and repeatable. I am learning how to create a culture of creativity that will be a huge competitive advantage for my company!”

Along with Joe, eight other amazing people are taking the course.

I will be announcing the 2024 dates in the next Innovation Espresso.

Get Your Copy

of Solve the Real Problem

Using examples from business, medicine, education, agriculture, manufacturing and more, Roger Firestien introduces the simplest of methods to uncover the correct problems to solve. That method? Questions. But not just any type of questions- creative questions.

You will discover how to solve the real problem, not just a symptom, so that the ideas you generate are on track and have traction.

About Dr. Roger Firestien

Dr. Roger Firestien has presented programs on innovation to over 600 organizations around the world including Fortune 500 corporations, government agencies, universities, associations, hospitals, and religious institutions.

Roger has written seven books and hundreds of articles on the creative process. His books include Why didn’t I think of that? and Create in a Flash. His latest book, Solve the REAL problem is available as an audiobook on Amazon.

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Get in Touch

(716) 631-3564 | [email protected]

Books by Roger Firestien

Why Didn’t I Think of That?

A short story shedding an eye-opening light on our classic approaches to work and problem solving.

Create in a Flash

A book for leaders who know that to grow their organizations, they need to generate ideas and solutions on demand.

Solve the Real Problem

Redefining the problem saved thousands of heart attack victims, and saved the airlines over a billion dollars. Learn the simple approach for yourself.

Watch my TedX Talk

In my new TEDx talk, I share the go-to method I use to unlock ideas when inspiration runs dry.

How Roger Can Help:

Keynotes by Roger Firestien

Unleash the power of your creativity

You want everyone in our organization to know how to turn on their creativity at will instead of just waiting for new ideas to “happen.”

Roger’s interactive and inspiring keynote addresses will do exactly that.

Breakthrough Labs

Discover the real problems facing your organization and then generate hundreds of ideas for solving those problems with the Breakthrough Lab.

On-Demand Videos

You and your team are now only a click away from Dr. Firestien’s help to find the solution to any challenge with his nine-part video series on the OpenSesame Learning platform. Watch a trailer and learn more.

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